People are told constantly that exercise is tough, exercise is tricky, exercise is hard and somehow for doing it you are putting yourself through an abnormal strain. Motivation on gym posters is all presented as 'feel the burn', 'embrace the pain' and other irritating catch phrases. The thing is, whilst this is all well and good if you are a masochist, in fact most people don't like pain and therefore you're immediately put into a negative mindset. Adverts on tv show grimacing faces, internet sidebar ads have puffing and panting people looking like they're attempting to squeeze a watermelon out of their most private orifice.